What to Post on YouTube When You Don’t Have a Niche Yet
If you’re staring at a blank page thinking,
“I want to start a YouTube channel…but I don’t even know what my niche is,”
Take a breath.
You do not need a perfectly polished niche statement to begin.
But you do need direction.
There’s a big difference between not knowing your niche yet and posting random videos hoping something sticks.
Random creates confusion.
Direction creates clarity.
And clarity is what builds channels.
Let’s talk about what that actually looks like.
First: Don’t Start With “What Will Go Viral?”
Start with this instead:
What do I know that could genuinely help someone?
Not what’s trending.
Not what 22-year-olds are doing.
Not what feels flashy.
What do you already understand a little better than the woman watching?
When I started my first channel at 40, I wasn’t trying to be a YouTuber.
I was running a yarn store. I had products that needed explanation. So I made videos explaining them.
That was my lane.
Not knitting everything under the sun.
Not lifestyle vlogs.
Not productivity content.
Yarn. Tools. Education.
Clear.
Simple.
Focused.
You need that kind of starting lane.
Related Post: Starting a YouTube Channel After 40? Here’s What I’d Do First
Pick a General Lane. Stay There.
You do not need a microscopic niche on day one.
But you do need a lane.
Cooking. Sewing. Personal finance. Style over 40. Gardening. Starting a YouTube channel. Running a small business. Homeschooling. Fitness after 50.
Pick a category you could talk about for a year without getting bored.
Now here’s the important part:
Stay in it.
Do not post:
One recipe
One home office tour
One video about impostor syndrome
One random Amazon haul
One morning routine
That’s not exploration.
That’s confusion.
When someone lands on your channel, she should immediately understand:
“Oh. This is what she’s about.”
That’s how trust builds.
Test Angles, Not Niches
When I was figuring things out, I didn’t experiment wildly with different topics.
I stayed in my lane.
But I tested different angles inside it.
Instead of only doing:
“How to knit this scarf.”
I tested:
“5 mistakes beginner knitters make.”
“What expert knitters know that beginners don’t.”
“The tools you actually need (and what’s a waste of money).”
Same niche.
Different packaging.
Different perspective.
That’s how you refine.
You don’t change sports.
You change plays.
If You Truly Feel Blank, Start Here
If you’re thinking,
“But I still don’t know what my lane is…”
Answer these three questions:
What do people already ask me for advice about?
What problems have I personally solved?
What do I enjoy researching for fun?
Overlap those three.
That’s your starting direction.
Not forever.
Just for now.
You can narrow later.
But you need a starting container.
Your First 10 Videos (Without Overthinking It)
If I were helping you map your first 10 videos in a new niche, I’d do this:
A beginner mistake video
A “what I wish I knew sooner” video
A tools or essentials video
A myth-busting video
A step-by-step walkthrough
A common frustration video
A comparison video
A mindset shift video
A “start here” guide
A personal experience story
All inside one lane.
That alone will teach you more about your viewer than a year of thinking about it.
Because you’ll start noticing:
Which topics energize you
Which comments repeat
What questions keep coming up
What actually feels natural to talk about
That’s when your niche sharpens.
Related Post: The 90-Day Plan to Launch Your YouTube Channel
Don’t Try to Be Everything
One of the fastest ways to stall growth is trying to appeal to everyone.
When you narrow your lane, something magical happens:
Your videos feel clearer.
Your thumbnails get stronger.
Your messaging tightens.
Your viewer feels seen.
Trying to be broad feels safer.
It’s not.
Clarity wins.
You Don’t Discover a Niche. You Develop One.
This is important.
You don’t sit at your desk and magically decide your perfect niche.
You build inside a direction.
You pay attention.
You adjust angles.
You listen to your viewer.
And over time, it sharpens.
But it only sharpens if you stay long enough.
If you keep pivoting topics every few weeks, the data never stabilizes.
The viewer never anchors.
And you never gain momentum.
What I Would Tell You If We Were Sitting Together
You don’t need the perfect niche.
You need a clear starting lane.
Pick something you care about.
Commit to it for 90 days.
Post once a week.
Refine inside it.
Let clarity develop through action.
And stop waiting for certainty.
You don’t find your niche before you start.
You build it while you’re moving.
You can do this.
